Writing Samples: Brand Voice, Storytelling, and Strategy:
- rwood6954
- May 15
- 2 min read
Updated: Nov 12
What you'll find here:
Brand storytelling: Copy that builds emotional connection and deepens brand identity
Educational content: Clear, engaging writing that adds value for readers
Product marketing: Descriptive, persuasive copy designed to convert
Email and campaign work: Writing that fits within a full marketing funnel
Title: MTB Skills Factory: Making a Big Impact Through Professional MTB Coaching
Type: Blog Post
My Role: Creative Lead for Messaging and Campaign Development
Goal: To highlight a valued community partner, increase web traffic for our affiliate MTB Skills Factory, and drive more sales for Cognative MTB by telling a trust-building story rooted in community connections.
Title: Custom Mountain Bike Apparel: Elevate Your Brand with Cognative MTB's Unique Process
Type: Blog Post
My Role: Creative Lead for Messaging and Campaign Development
Goal: To introduce and promote a new revenue stream for Cognative MTB through custom apparel services and drive leads through targeted storytelling and clear value communication.
Title: All-New Local Artist Series: Meet Justin Miles
Type: Blog Post
My Role: Wrote all copy and coordinated with the featured artist for storytelling accuracy
Goal: To spotlight a local artist collaboration as part of a brand storytelling initiative, increase engagement around the Artist Series launch, and deepen community connections through authentic, creative-focused content.
Title: Mountain Bike Shorts: Why They’re Essential and How to Pick the Right Pair
Type: Blog Post
My Role: Wrote all copy and structured the content to balance SEO value with educational storytelling
Goal: To educate readers on the importance of MTB-specific shorts, guide them through the decision-making process, and drive conversions through clear product benefits and relatable, rider-focused language.
Title: 2023 Goals: Cognative Retail and Public Park Coming Soon
Type: Blog Post
My Role: Wrote all copy and collaborated with the leadership team to align messaging with long-term brand vision
Goal: To share upcoming retail and community initiatives, build excitement around new local projects, and reinforce Cognative's commitment to trail advocacy and the mountain bike community.
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