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Organic Social Media
Role
Oversaw the full organic social media strategy from concept to execution. Managed asset collection, created branded copy, built the posting structure, and scheduled all content across platforms
Community-Driven Brand Growth
A strategic, community-driven approach to growing brand awareness and engagement through authentic storytelling and organic social content.
We took a community-focused approach to organic social media, centering our strategy around authentic storytelling and customer connection. By highlighting the real people behind our brand, sharing their adventures, experiences, and love for the outdoors, we built genuine engagement and trust. This approach drove a 500% increase in our Instagram following, growing from 2,000 to over 12,000 in just three years, while strengthening both our brand identity and our connection to the community.
