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Nature-Inspired Shirt Promotion: Storytelling Through Visual Campaigns
My Role
Brand Development Manager – contributed to campaign concept, creative direction, copywriting, digital design, email marketing, and social media rollout.
Project Type
Product Launch Campaigns – including visual storytelling, promotional design, and multi-channel content strategy.
Want to see another example of narrative-driven marketing?
This project highlights my ability to craft a compelling story around a product by connecting it to a deeper theme, the natural world. I helped develop and promote these nature-inspired mountain bike shirts by creating marketing assets that combined product features with a narrative rooted in place, purpose, and emotion.
This campaign is one example of how I approach storytelling with intention, no matter the subject or product. From concept and copy to visual execution, I bring a cohesive voice and vision to every project.
