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Made by Mountains, Loved by Locals
Role
Collaborated with the Made by Mountains team and participating local brands to align messaging, visuals, and launch strategy.
Developed suggested social media content and hashtags for partner brands to streamline participation and maintain brand authenticity.
Supported campaign storytelling through email marketing, community engagement, and cross-promotion among partner accounts.
Contributed creative direction and copy used in social posts and shared media kits.
Impact
The campaign unified outdoor brands across the region, encouraging organic local advocacy and earned media coverage, including a feature in Blue Ridge Outdoors Magazine, which showcased the collaborative spirit and creativity driving WNC’s outdoor industry.
Check Out Made by Mountains, Loved by Locals Main Page
Read the Blue Ridge Outdoors Feature
As part of a regional collaboration between Cognative MTB and Made by Mountains, I helped develop and promote the “Made by Mountains, Loved by Locals” campaign — a celebration of Western North Carolina’s outdoor industry, local gear brands, and the community that supports them.
