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Email Marketing Samples
Role
I led the strategy, copywriting, design, and performance tracking for each email campaign to drive engagement and sales.
Project type
I led the strategy, copywriting, design, and performance tracking for product launches, seasonal promotions, and automated email flows to drive engagement and sales.
This portfolio highlights a selection of email marketing campaigns I developed while serving as Brand Development Manager at Cognative MTB. Each campaign showcases my ability to craft full-funnel strategies, from concept to execution, including copywriting, visual design, segmentation, automation, and performance analysis.
The document includes:
Product Launch Campaigns (for example, Catalyst Jersey and Guide Trail Pants)
Seasonal Promotions (such as Labor Day Sale and Black Friday)
Automated Flows (like a Welcome Series with a 62% open rate)
Key Metrics: Open rates, conversion rates, and revenue generated
Tools Used: Omnisend, Attentive, Canva, Adobe Express
Each campaign example includes goals, CTAs, promotional strategies, and outcomes, showing my ability to blend creative storytelling with data-driven results.
