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Showcase: The Catalyst Shirt Launch
My Role:
Brand Development Manager – responsible for concept development, copywriting, digital design, and execution across email marketing, social media, and advertising. Led the creation of all promotional assets for the campaign.
Project Type:
Integrated Marketing Campaign – includes digital design, brand storytelling, email marketing, paid advertising, and social media content.
Explore the Live Product Page
This page highlights my work on The Catalyst Shirt, a technical-meets-casual button-down designed for mountain bikers. I contributed to the product design and led the full marketing rollout, including digital design, copywriting, email, ads, and social media content that brought the launch to life.
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