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Branding and Creative Direction for Product Campaigns
My Role
Brand Development Manager — My role included contributing to the visual toolkit, aligning marketing assets with the brand identity, and ensuring consistency across email campaigns, product launches, and social media content.
Project Type
Branding and Campaign Identity — includes brand storytelling, visual design, content creation, and multi-channel marketing support.
Want to see this brand in action?
This branding showcase highlights the visual and verbal identity work I helped create for Cognative MTB. Working alongside a small team, I contributed to the development of the brand’s logo system, typography, color palette, product styling, and tone of voice. The moodboards, brand visuals, and lifestyle imagery were built to reflect a brand that is confident, approachable, and rooted in the mountain bike community. I also helped shape customer-facing messaging to communicate both the performance and lifestyle aspects of the gear.
